Rituals: Travelling South

The narrative for this collection aimed to capture the purest form of Chile's nature - adventurous, fun, cold, rainy and definitely salty. Bringing us back to our core memories, the collection serves as a nostalgic reminder of our favorite rituals; a steaming hot coffee in the morning, a mesmerizing book in the afternoon and maybe even a surf session in our freezing ocean. Everyone has their unique traditions, so this campaign was an invitation to bring back memories and and have new experiences that would result in your favorite Winter Rituals.