GRACIA COVARRUBIAS
28-year old chilean in love with everything that can be achieved as a designer if you're open to the possibilities. I'm always ready to jump at new projects, especially if they involve unexplored content that requires further investigation.
A peek into my career history:
Marketing Manager
Frøens
2021 - 2022
Designer and marketing manager in Chilean based clothing brand, tasks included:
- Analysing and developing Google and Meta Ad campaigns (including SEO/SEM optimization)
- UX/UI design for e-commerce website using Shopify and its extensions to improve functionality and user experience.
- Overseeing new collection releases and their key visuals for branding each season.
- Organizing and executing e-commerce and lifestyle photoshoots for each campaign.
- Acquiring and keeping new brand partnerships.
- Planning and managing the yearly marketing area budget.
WEB & DIGITAL DESIGNER
Falabella Retail
2020 - 2021
E-commerce marketing web designer in a Latin American multinational department store.
- Front-end design and development of falabella.cl
- Programming and designing EDMs through Salesforce.
- Designing paid media plans for Google and Facebook ads.
- General maintenance of landing pages, menu filters, skus and home page for desktop, mobile and app.
JUNIOR GRAPHIC DESIGNER
Edge Marketing & Advertising
2019
Designer in the creative team of marketing and advertising agency in Sydney.
- Developing new marketing campaigns.
- Redefining brand images and their presence in the current market.
- Creating advertising print material and editing books and magazines.
- Clients included Weight Watchers, Dymocks and Virgin Mobile Australia among others.
CONTENT GRAPHIC DESIGNER
Puentes UC
2017
Three months internship with Frutillar Municipality and PLADETUR in the X Región de los Lagos, Chile. Creating dissemination material and mapping historical routes for tourism promotion in the area along with the unification of both Frutillar Alto and Frutillar Bajo.
PRODUCTION ASSISTANT
Brendisol Trading S.A.
2016
Ten months internship in the purchasing department of a large international export trading firm specializing in Merchandising for Latin American clients. Gained experience in building showrooms, approving garment qualities and communication with the producers and manufactures from abroad.
